Alternative (alt) text will allow you to share your photos with everyone regardless of their abilities. Do you remember to add alt text to your social media posts?
Blind tech enthusiast, Daniel Amezcua, has a passion for making digital content accessible to everything. In the video below, Daniel demonstrates how to add alt text to Facebook and Instagram photos. Including alt text on your social media posts will help give all of your viewers the same experience.
How can we help you be accessible?
If you need help making your website or other digital content you share online such as PDF documents, we can help! Our accessibility experts are ready to ensure your content meets accessibility standards such as Section 508 and WCAG so your information is shared with everyone. Use the form below to contact us today!
We’ve posted free resources to help you learn and apply web accessibility into your workflow.
How web accessibility benefits business owners
If you are a business owner, you may be familiar with the term bounce rate. The bounce rate of a website is the rate of how long users stay on a website. Unlike conversion rates that we want to be high, our goal is to have a lower bounce rate. The lower the bounce rate, the longer people are staying on the website.
On the contrary, a higher bounce rate indicates a poorly constructed site. A website that ignores the importance of accessibility and lacks necessary elements would be considered a poorly constructed site. A poorly constructed website includes things like non-responsive design, lack of color contrast, and missing form labels.
Our goal is to keep people on our website longer so that they discover more reasons why they should choose us over our competitors. A study found that 71% of disabled web users will leave a website when it is not accessible. This is a large enough percentage to have a significant impact against the overall bounce rate. Business owners must prioritize web accessibility to avoid potential loss of customers.
How web accessibility benefits developers and Google
If your web developer argues that web accessibility does not benefit them, then it may be time to find a new developer as it is just undeniable how vital web accessibility for developers is, especially nowadays. Developers aim to create high quality websites and know that the cleaner the code is, the faster their websites will run. If a website’s load time is slow or a website fails to rank high in search results, the development team is responsible. Cleaner code means faster, high quality code. Semantically correct code is cleaner code. Accessible code is semantically correct. This means that code is written according to specifications. HTML elements (code) have semantic meaning. Developers optimize a website’s accessibility and performance by using code as it is intended.
Aside from having fewer bugs and making a website load faster, semantic code also helps search engines such as Google and Bing to index the content and achieve higher search rankings. For example, let’s say that a web page is about comparing web development platforms such as WordPress and Shopify. The page visually uses headings to organize its content. The code of the page uses paragraph tags with classes (used for targeting styles) to create the visual appearance of headings like this:
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Accessibility in digital marketing: Things marketers should know
Check our guide to make your digital marketing efforts accessible! Unlock the power of web accessibility in marketing ensuring inclusive and user-friendly experiences.
The importance of color contrast in digital accessibility
In order for a website to be ADA compliant, text, user interface (UI) elements, and graphics that convey information must provide sufficient contrast ratios.
Get ready to accelerate your digital accessibility with our automated accessibility testing tool
Ensure WCAG 2.1 AA compliance with our easy to use automated accessibility testing tool that evaluates your code and content helping you achieve an accessible website.